BJL drives away with Subaru and Isuzu contract

Stephen Chapman's picture

Manchester’s BJL has cemented its work within the automative advertising sector with a second contract from International Motors.

Following its “Are You Subaru?” campaign last year, it's become the the motor manufacturer’s retained agency for both the Subaru and Isuzu brand.

“Our decision to appoint BJL to work on a new Isuzu launch is a testament to the quality of their work on Subaru and the growing strength of our partnership to date, and we’re looking forward to continuing to benefit from their creative excellence,” said Haydn Davies, group marketing director at International Motors.

The agency's been briefed to come up with a new brand position and creative campaign for the Isuzu D-Max range of pick-ups. This will roll-out in the Spring with a focus on “professional users, leisure users and dealer communities.” The aim being to increase sales and market share.