Dominic Geary is the founder of 1671, a Leeds-based consultancy and coaching firm helping agency owners unlock the potential of their business.
Prior to launching 1671, Geary has had an impressive 30 year career working across the advertising media industry. He built and sold MediaVest, a successful media buying agency, and later became a managing partner at Dentsu Aegis Network, leading the transformation and growth of the agency.
From lucky breaks to best failures, he shares all the lessons he’s learnt across his extensive career so far…
Which single daily habit or practice could you not do without?
Learning something new every day. I achieve this by listening more and talking less. For me, information is power; therefore, you should always continue learning and asking why. It’s essential to take time every day to reflect on what you’ve learnt.
What’s been your luckiest break?
To reference the famous quote, “The harder I work, the luckier I get.” There are no shortcuts. Smart working and working hard get you the lucky breaks in life.
What’s your best failure?
It’s difficult to pinpoint one specific example from someone who has had their fair share of failures at work and in my personal life. During my time at MediaVest Leeds and, latterly, Carat, I thrived more on failed pitches than on wins. You could improve your product and pitch process and delivery if you listened to the constructive feedback from the client. Too many times, I witnessed people who could not leave their egos at the door and admit any wrongdoing or failures.
What is the best investment you’ve ever made, either financial or time?
Easy! It’s the time spent with the people I’ve worked with, investing my time and energy in making them the best version of themselves possible. That investment has paid back tenfold in loyalty and work ethic. The proof is there for everyone to see in the achievements of the team that I was fortunate to work with what they’ve achieved and the legacies they are still creating.
Which podcast or book would you recommend others to read/listen to, and why?
It’s impossible to pick just one; for me, it depends on your state of mind or the challenge you’re facing at any given point.
Indistractable by Nir Eyal is an excellent read for efficient and effective work practices.
The Power of Now by Eckhart Tolle – it’s a book I keep going back to; it helps with mindfulness and resetting. Remembering and focusing on what’s important and not taking anything for granted.
What one piece of advice would you give your 21-year-old self?
Trust the process and know your own value. Never knowingly undersell yourself.
Who or what has had the single biggest influence on your working life?
I’ve been blessed to have worked with some truly amazing people and, equally, some complete horrors! I’ve learnt as much from the horrors as I have the legends, and it’s impossible to pinpoint one individual.
Tell us something about you that would surprise people.
These aren’t my teeth! In reality, I’m an open book, so no surprises.
If there was one thing you could change about your career, what would it be and why?
I’m a big believer in the no-regrets philosophy and not lamenting on the past (could’ve, should’ve, would’ve). It’s a complete waste of time, in my opinion.
What does success look like to you?
It’s a state of mind – contentment. I’m content with a great view from my window and the knowledge I’m giving my family the best environment and opportunities to thrive compared to my own through my hard work and determination.
