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DCF Anchor Event: How can Northern Agencies Embrace AI?

One of the most complex and ever-changing fields for marketers in 2024 is the advance of AI. Join us for an evening of fascinating insights and a deep dive look into how agencies can harness AI to their advantage.


Part of Digital City Festival 2024

The North is home to a thriving ecosystem of integrated and digital agencies, always on the hunt for the next big thing for clients. And that next big thing is already here – AI, and it’s evolving at a rapid pace. 

According to Sean Downey, Google’s President of Americas & Global Partners, AI is only growing in importance and he believes it will be the single biggest trend in 2024. 

Whether it’s how AI might pose a threat to junior jobs and skill sets, its potential to revolutionise the way agencies operate, to transforming work and product development for brands, understanding the impact of AI is of critical importance to agencies.

But how do agencies ride this wave of rapid adoption, and to what extent should / will agencies integrate it into their work in future? For some agencies, it’s less about up-skilling to meet AI’s growth but instead, deciding how they should integrate AI in the services they provide.As part of our annual event series Digital City Festival on 18 April, this event will seek to address both the opportunities and challenges AI poses to the region’s digital and integrated agencies, and unite these agencies to address how to keep up and grow with AI’s rapid advancements.


Arrival & networking
Welcome & Introduction

David Prior - Editor at Prolific North

Panel session: Riding the wave of rapid adoption

How can digital and integrated agencies keep up with rapid advancements and demand in AI, and continue up-skilling new and existing staff?

Hear from:

- Nadine Clarke, Strategy Partner at Tangent
- Amanda Holmes, Lead Consultant - SaaS and Transformation at Fox Agency
- James Hall, Founder at Parallax

Exclusive reveal: Top 50 Digital Agencies 2024

Our much anticipated ranking returns, and we exclusively reveal a countdown of the top 10 digital agencies.

Networking break
Panel session: Beyond experimenting

How agencies can embrace AI (own operations and with clients) and address the challenges/opportunities with generative AI for the future? With clients in mind, to what extent should agencies be integrating AI in their services?
Hear from:

- Alex Myers - Head of Marketing at The SEO Works
- Louis Georgiou - Chief Creative & Technology Officer at EssenceMediacom North
- Lewis Sellers - Managing Director at idhl Web Division

Event ends & networking


Alex Myers
Alex Myers
Head of Marketing
The SEO Works
Alex Myers is Head of Marketing at The SEO Works, recently named 'SEO Agency of the Year' at the UK Digital Excellence Awards. He's a multi-award nominated marketer, with extensive experience and a passion for brand building, specialising in the B2B space - working in sectors such as recruitment, training, and now digital marketing.
Louis Georgiou
Louis Georgiou
Chief Creative & Technology Officer
EssenceMediacom North
Across his career, Louis’ areas of expertise have spanned digital strategy, UX and Agile delivery for organisations, such as Oxfam, Brother and BBC. Today, his specialism is in digital transformation and organisational change, balancing technology, people and process to build high performing team cultures. Together with Kenny Skelton, Louis has lead Generative AI adoption for EssenceMediacom in the UK, with our proprietary AI solution now being rolled out globally.
Lewis Sellers
Lewis Sellers
Managing Director, Web Division
Lewis Sellers heads up the web and e-commerce division of idhl Group, following the acquisition of his agency Pinpoint in 2017. Initially starting out merchant-side, Sellers set up a company that sold sky lanterns supplying the likes of Amazon, Lakeland and Fenwick’s. After selling the business in 2010 he started PinPoint, an e-commerce agency specialising in the development of Magento stores. He now leads a team of 130 digital experts working with over 100 e-commerce clients at idhl Group.
Nadine Tangent (1)
Nadine Clarke
Strategy Partner
Nadine Clarke specialises in crafting strategic initiatives that drive digital transformation across the agency’s brand portfolio. Steering key projects, she ensures that user experience and design meet customer needs, provide significant value for clients, and deliver measurable results. With experience in managing digital programs for global brands like SAP and IWG, her approach sees her exploring the effects of digital shifts on product, process, and people, to deliver tailored outcomes.
Amanda Fox Agency
Amanda Holmes
Lead Consultant, SaaS and Transformation
Fox Agency
With 14 years’ experience in B2B marketing, Amanda Holmes now leads the SaaS and Transformation business unit at Fox Agency. She is responsible for driving strategies and orchestrating solutions to tackle SaaS and transformation clients’ challenges head on, as well as building agency-wide understanding of key industry trends.
James Hall
Tech leader James Hall is founder of Parallax, an award-winning digital transformation consultancy in Leeds. Solving complex challenges, he has a wealth of experience across software engineering, solution architecture and mobile app development. Hall has been recognised nationally as a BIMA 100 Tech Trailblazer and internationally by Amazon as one of their AWS Heroes.

Book your tickets

Click on the link and secure your spot and join us

Sponsored By

MediaCity Wordmark Flat Black
Headline Partner - MediaCity
Start: April 18, 2024 5:30 pm
End: April 18, 2024 9:00 pm

Hosted at

WPP Campus

WPP Manchester Campus, New Quay Street, Manchester, UK

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