As one of the fastest growing Digital Marketing agencies in the North West, a career at Venn will put you on a skyward trajectory. If you have the right mindset, a role in our offices can be diverse, challenging and rewarding. We value each member of our team as an individual and invest heavily in personal development.
Since our launch in 2010 we have welcomed over 50 staff of various levels and specialisms into our ranks. From graduates with no experience to industry leaders, we always want to meet people with the vision, desire and work ethic required to be one of the best.
We invest in training both technical and soft skills to make our individuals shine and our team cohesive. We reward positive contributions to our success and are well positioned to take on all levels of talent in the UK. With six in-house departments across our two offices, we are continually on the hunt for the best talent to work in both Wilmslow and London.
Key Clients and Projects
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Rekorderlig, JW Lees and Staffgroup
Launched in the US, The Rekorderlig
Exchange is a trade-facing website that
combines Rekorderlig’s story and social
feeds with POS materials to help turn
bar staff into brand ambassadors.
We produced three websites that ‘think
about recruitment differently’. The
largest, Eurostaff, is based on
international content hubs that include
blogs, case studies and video coverage
of their European meetups.
Our award-winning Beer Hop campaign
promoted JW Lees’ ales to a younger
audience, encouraging them to try
something new. It had 10,000 unique
visitors within weeks and converted
Bahco needed a new website to bring all of their regional operations together under one global brand. However, unity had to go hand in hand with flexibility so each regional manager still had the power to run region-specific promotions, such as product launches and local events. The combined scale of their international presence and extensive product database made this a particularly difficult task.
Alongside their internal requirements, Bahco also wanted a site that did more for their end-users and distributors. This meant we were also tasked with considering customer journeys, user experience and the relaunch of Bahco World, their content hub which until now had primarily featured press releases and product information.
These requirements were joined with the general objectives of increasing traffic and improving engagement, so we clearly had our work cut out.
To deliver a website that performed internally and externally, we needed a clean, responsive design based on more than gut instinct and a new country folder structure. This was made possible by our designers and developers who worked with our in-house CMS to create a large, attractive site built from the ground up using informed UX decisions. Then it was over to our our SEO team, who ensured the site’s proper indexing and ranking on an international level with correct Hreflang attributes, creative solutions for optimised Google page speed and a lot of redirects.
To support ongoing marketing, we re-positioned Bahco World to feature a wide variety of content, including the stories behind tools, tips from global experts and content from Bahco-sponsored events and teams, such as Sweden Rock and the Signatech Alpine Le Mans team. On top of this, we created visual landing pages and exciting competitions for each of their product launches and key events, to create a buzz and encourage their customers to get involved with Bahco.
The new website launched in March 2016. Since then, we’ve seen the following results:
• Traffic is up by 34% YoY (2015 vs 2016)
• A 3x increase in the average number of pages per session
• Average time on site has just over doubled
• Traffic from social channels has increased fivefold
The new country folders give each of Bahco’s regional managers their own version of the site, in their own language and with their own modifiable content. From launch, the new website was available in 14 different languages. That’s since expanded to 18, including Russian and Japanese, across 25 country folders. This has not only been welcomed internally, but seen search visibility and audiences grow too.
Mónica Ortiz de Zárate, Marketing Director for Bahco said:
“Venn delivered a truly integrated, multi-territory site that anchors our parent company but also gives each country the freedom to take care of their own marketing activity. We’re thrilled with the end result.”
We’re thrilled with how it’s gone so far, but we’re only just getting started.