Bio-Oil appoints Finn for biggest ever digital campaign
Finn has won a competitive pitch to run the largest ever digital marketing campaign for Bio-Oil.
The Leeds-based agency will create a new promotion to encourage wider usage of the brand, which treats scars and stretch marks.
“The team at Bio-Oil set out an exciting challenge to strengthen its brand in the digital space and, in the process, recruit a new customer base,” explained Richard Rawlins, managing director, Finn.
“This is a real opportunity to show how a new fresh, creative approach to a brief and executed as an integrated creative, media and digital campaign can help FMCG clients respond to the rapid adoption of digital by UK consumers.”
Finn will run an influencer engagement programme and social media content, including video.
“Finn delivered a compelling digital pitch which clearly demonstrated their ROI driven thinking supported by a wealth of insight. We have big plans for the brand this year and we look forward to having Finn on board for the journey,” added Timea Halmai, Bio-Oil.