Digital agency Livelink has developed a template for CPL, one of Europe’s largest solid fuel companies, which will enable CPL to create a number of localised e-commerce sites across Europe.
CPL arose in 1973 from the ashes of the non-mining operations of British Coal and in 1995 it was taken private.
The Derbyshire-based company now claims to handle around 50% of all UK domestic use solid fuel products and also exports products, primarily solid fuel briquettes, to France, Germany and Ireland.
The new website platform sees its first localised site being launched for CPL London to increase awareness of solid fuel products in Greater London.
Livelink said the new platform will allow localised sites to be launched quickly and will enable CPL to promote more appropriate specific products to specific postcodes across its growing geographical areas of activity.
Much of the product data can be shared across all of the localised websites with just some tweaking required such as telephone numbers, logos, products, pricing and delivery information.
Jon Carter, marketing manager for CPL, said: “The new site is already dominating the search for our local keywords which will either translate into more revenue via increased traffic to our national website, coals2u.co.uk, or to our local websites.”
Livelink specialises in the open source software Drupal and its work on e-commerce sites.
The company’s other clients include Manchester United, Weber Shandwick, iknow-UK, Wilmington Group, British Millerain, Spear & Jackson, Gradus and Mono Pumps.
