Brazen delivers first takeaway to UK's most remote location

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by Simon Austin

Brazen delivered the first takeaway to the UK’s most remote location for a new campaign.

The Manchester agency was asked to raise brand awareness for Chicago Town’s ‘The Takeaway’ pizza range.

Brazen Live, the agency’s new in-house production and content arm, devised a stunt to deliver the range to the Knoydart in Western Scotland – a community that had never before tasted a takeaway meal.

It involved a plane, a six-hour taxi ride and two ferry journeys transporting three cameras and a freezer full of pizzas to 40 hungry residents.

The video was shot, edited and pushed out within 24 hours - all with no Wi-Fi or cellular signal.

Director of Digital Strategy & Content Claire Hoang said: “Despite our experience, this was a real challenge. It was a great test of our professionalism and one we took on wholeheartedly, with great results.

“This is exactly the kind of content Brazen Live is all about – bringing stories to life in a hugely engaging and creative way.”

The result has been 14 national media pieces, a social media reach of more than six million and video views in excess of 230K.