Yorkshire agencies produce YouTube first for Costcutter
Two Yorkshire agencies have produced Costcutter’s first national pre-roll advertising campaign on YouTube - and vastly exceeded expectations.
The average View Through Rate (VTR) has been 91%, with 780,813 impressions. The initial target was to achieve the industry KPI of 60% VTR - YouTube’s measure of a good campaign.
Jennifer Steel, Brand Manager at Costcutter said: “Working with agencies that pro-actively combine their expertise like Front and Boutique is delivering great results for the brand and helping us meet our objectives.”