Manchester agency works with Co-op on website to help UK's reluctant cooks
Digital design studio magneticNorth has worked with Co-op and SORTEDfood to create a free online cooking course to inspire the nation to get cooking.
A recent Co-op report found that young people across the country are failing to gain essential cooking skills, with one in four 18-35 year olds not interested in learning how to cook.
To tackle this, Co-op partnered with YouTube cooking channel SORTEDfood to launch Now Cook It, a new website with easy to follow cooking instructions.
magneticNorth was appointed by Co-op to bring Now Cook It to life, collaborating with SORTEDfood to design a "simple, engaging interactive experience".
As well as being fully optimised for mobile, all recipes, know-how guides and status rewards are shareable via social media.
Ian Wareing, development manager at magneticNorth, said “Co-op and SORTEDfood are two organisations each with community at their heart and a belief in the power of the collective - something we share here at mN.
"We can’t wait for the young people of Britain to prove what they’re capable of in the kitchen (with a little helping hand) and look forward to seeing how Now Cook It develops going forwards.”
Richard Pennycook, CEO at Co-op, said: “Our exciting partnership with SORTEDfood is a modern day interpretation of Co-op’s longstanding commitment to help equip a new generation with a different, but equally important, set of skills and making them accessible for all.”
Founded in 2000, magneticNorth recently worked with the BBC on its latest 500 Words competition.