Social Chain launches rival to The Lad Bible and Joe.co.uk with millennial-focused Sporf

David Prior's picture
by David Prior

Manchester agency Social Chain has launched a rival to the likes of The Lad Bible and Joe.co.uk after merging a number of social brands into one.

The agency claims an audience of over 14million for Sporf, the new name for a group of 10 social brands that include parody account BBC Sporf and Futbol Sport.

It said the new brand will offer "a unique take on sports journalism for a millennial audience".

All Sporf content will continue to be created and curated by Social Chain, which owns the brand.

It added that Sporf will be community-driven and will "hand back the power to the fan by opening up the conversation to anyone and everyone with a passion for sport".

Sporf officially launched on Saturday with a series of teaser videos from sports personalities including Rio Ferdinand and Kenny Dalglish.

Marcello Fabiano, head of sport at SPORF, said: “SPORF serves as a refreshing alternative to the more traditional and standardised way of reporting. Our aim is to give a new take on sports journalism and offer lighthearted and humorous content that appeals to a younger audience.

“SPORF will be unique in the fact that it will offer community-centric content and will capture not only the action of the game but also the emotion and excitement of being a young sports fan. To take fan participation to a new level we are also planning to launch SPORF FC which will be the first social media influencer-based football tournament.”

Social Chain, which recently secured a £3m investment from German media firm Glow Media, has just launched offices in Berlin and New York.

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.