Liverpool FC have agreed a three-year global partnership with Konami Digital Entertainment B.V. ahead of the launch of the forthcoming Pro Evolution Soccer (PES) gaming editions.
The deal comes a week after EA Sports, the makers of FIFA 17, signed up with Manchester United as the club’s official video games partner.
Konami will have unrivalled access to Liverpool’s players to ensure that the in-game Reds side will truly replicate the team’s overall and individual playing style in the soon to be released PES 2017.
The game’s ‘myClub’ mode will also allow fans to add Liverpool FC legends – including Robbie Fowler and Ian Rush – to their home-grown squads.
The deal will also see Konami benefit from the club’s reach through digital marketing and social media channels.
Billy Hogan, chief commercial officer at Liverpool FC, said: “We are delighted to be partnering with Konami, whose attention to detail will make sure that Liverpool FC is well-represented and will help us to continue to engage with our fans in new and exciting ways.
“Konami’s ability to produce realistic football games that feature players that both look and move like their real-life counterparts is amazing. We cannot wait for our fans to see the Reds line up in the new game in all their glory.”
Jonas Lygaard, senior director of brand and business development at Konami, said: “Konami is committed to working with the very best in modern football, and Liverpool FC is the perfect partner, with its rich history, huge fan base and dynamic style of play implemented by manager Jürgen Klopp.
“We look forward to working together to ensure that this fantastic club is perfectly reproduced in PES 2017 and all other future PES titles.
“The partnership will allow us unrivalled access to work with Liverpool FC to ensure the players are brought to life in our products and we will also work together on future promotions.”
PES 2017 is scheduled for release on September 15th.
