ResearchBods creates online Costa Coffee community
ResearchBods in Leeds has helped Costa Coffee launch its first online community.
The agency has recruited, built and will now manage the online insight community for the brand.
“We understand the importance of giving our customers a voice. Costa Espression will do just that, allowing us to gain a greater understanding of what our customers want from the Costa brand and providing us with valuable insight into how we can learn and adapt to suit their tastes and needs,” explained Emma Whale, senior insight manager at Costa.
It will be hosted on ResearchBod’s ex-plor platform and will be available via the app.
“We aim to enrich Costa’s market research efforts by enabling more readily available interactions with their customer base via the ex-plor platform. This will, in turn, benefit both the brand and their customers,” added Jonathan Clough, director at ResearchBods.