Manchester International Festival brings in startup Wakelet for content help

David Prior's picture
by David Prior

Manchester International Festival (MIF) has partnered with Wakelet to help organise the online content around its shows and events.

A Manchester-based startup that launched in 2014, Wakelet is a free-to-use social content sharing platform which organises links to articles, images, videos and other content into collections called Wakes.

MIF’s digital content producer, Eleanor Scott, said: “Our website has to serve many functions, including signposting visitors to lots of interesting material online related to the artists we have commissioned. Wakelet lets us do that in a really quick and effective way.”

MIF chairman, Tom Bloxham MBE, added: “We are always looking to work with new and innovative digital businesses and the fact that Wakelet is a Manchester company makes this partnership even more exciting.”

wakeletTom Bloxham (left) with Wakelet founder Jamil Khalil

Wakelet has raised £1.25m to date from UK, Europe and the US with further investment planned soon. Early backers include Chris Byatte and Joe Wee, the Macclesfield-based original publishers of Angry Birds. Other clients include pro-manchester and Swansea City FC.

The business has raised £1.25m to date from UK, Europe and the US with further investment planned soon. Early backers include Chris Byatte and Joe Wee, the Macclesfield-based original publishers of Angry Birds.

Founder Jamil Khalil said: “Our vision is to empower people and organisations to shape the web by creating online collections in a personal and more meaningful way, so we are really pleased that MIF is using Wakelet."