Manchester International Festival brings in startup Wakelet for content help
Manchester International Festival (MIF) has partnered with Wakelet to help organise the online content around its shows and events.
A Manchester-based startup that launched in 2014, Wakelet is a free-to-use social content sharing platform which organises links to articles, images, videos and other content into collections called Wakes.
MIF’s digital content producer, Eleanor Scott, said: “Our website has to serve many functions, including signposting visitors to lots of interesting material online related to the artists we have commissioned. Wakelet lets us do that in a really quick and effective way.”
MIF chairman, Tom Bloxham MBE, added: “We are always looking to work with new and innovative digital businesses and the fact that Wakelet is a Manchester company makes this partnership even more exciting.”
Wakelet has raised £1.25m to date from UK, Europe and the US with further investment planned soon. Early backers include Chris Byatte and Joe Wee, the Macclesfield-based original publishers of Angry Birds. Other clients include pro-manchester and Swansea City FC.
The business has raised £1.25m to date from UK, Europe and the US with further investment planned soon. Early backers include Chris Byatte and Joe Wee, the Macclesfield-based original publishers of Angry Birds.
Founder Jamil Khalil said: “Our vision is to empower people and organisations to shape the web by creating online collections in a personal and more meaningful way, so we are really pleased that MIF is using Wakelet."