iBeacon and social media walls at new JD concept store

ohdigital's picture
by ohdigital

iBeacon technology is being used at JD Sports’ new concept store at the Trafford Centre.

The Bury-based retailer has also built in a series of digital devices including social media walls and 8 multichannel kiosks.

The walls respond to social media tagged with #jdtrafford, displaying posts from Instagram and Twitter.

iBeacon is an Apple system, which enables low-powered transmitters to connect with iOS7 devices. In this case, people who’ve downloaded the JD App  will be able to access exclusive in-store content and shop from the app before paying in-store.

Earlier this month the Group announced that it would be investing more than £2m in moving its multichannel content and production team to The Sharp Project.


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