Yorkshire Building Society has high hopes after Tall appointment
Leeds-based Tall Ltd has been appointed by Yorkshire Building Society as its digital agency.
Tall, which won the account after a competitive pitch, will provide all digital communications across the society's entire brand portfolio, which also includes Chelsea Building Society and Barnsley Building Society.
The agency has recently worked with the society on an integrated campaign to promote its mortgage offer.
Creative director Guy Utley, who set up Tall in 2011, said: “Having worked with Yorkshire Building Society in the past we know how committed they are to using digital communication to support all of their products and services to deliver truly integrated promotions that will drive growth.
"We are looking forward to working with the society’s other roster agencies over the coming year and providing everything from banner ads and rich media to social sharing content and offline digital media.”
Anna Higgins, customer acquisition manager at Yorkshire Building Society, added: “Tall responded to our brief with a compelling and creative tender that we instantly knew would help us to cut through the digital noise and clutter in our marketplace and deliver results.
"We have ambitious growth plans for the future and are aware that elevating our digital presence will be key to achieving this. Engaging creative will be of paramount importance and unlike many digital agencies this is something that Tall are able to consistently deliver.”