Delineo helps Aldermore to spread the love

David Prior's picture
by David Prior

Aldermore Bank could share its love of small businesses thanks to a Valentine's Day Twitter campaign run by Delineo.

With the help of the Manchester agency, Aldermore asked Twitter users to nominate a small business to receive a virtual Valentine's card.

Some of the creative from the Valentine's Day campaign Some of the creative from the Valentine's Day campaign


Thirty personalised cards were created and distributed on Twitter in real-time, and personalised boxes of chocolates were also sent to 20 influential small businesses following Aldermore.

The #lovesmallbiz hashtag was used over 300 times and the campaign reached over 190,000 Twitter accounts during the day.

Helen Walsh, Aldermore's head of digital marketing, said: “Once again, Delineo’s innovative strategy of engaging with our target audience via Twitter has produced a campaign that engages with influential small businesses. The campaign resonated with our core market with a novel approach not typically seen in the financial arena."

Head of social media at Delineo, Tom Mason, added: "This initiative was just another example of using social media to create innovative, attention-grabbing campaigns that produce results."

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