Asda partners with Zappar for AR Halloween event

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by Stephen Chapman

Asda has partnered with augmented reality specialists, Zappar to run a Halloween event in 400 stores across the UK.

The Leeds-based supermarket chain has worked with Zappar previously on an Easter Egg hunt, and this campaign will encourage shoppers to download an app and scan displays to join a scavenger hunt.

“The feedback from shoppers following the Easter events was just fantastic. We're excited to roll out more fun for parents and kids this Halloween with even more going on in stores,” stated Steph Hughes, head of events marketing.

The idea behind the campaign is to get customers to visit new areas of the store by solving clues.

The event takes place on Saturday 26th October.