Whole in One Golf wins PGA Euro Pro tour work and targets overseas expansion

Nick Jaspan's picture
by Nick Jaspan

WIGLeeds digital design agency, Whole in One Golf, has won a contract from Matchroom which will see the company's 'digital flyovers' used extensively on this summer's PGA Euro Pro tour which will be aired on Sky and Fox Sports and ESPN.

Barry Hearn's Matchroom company owns the sole broadcast rights to the Tour.

The PGA contract was secured by Whole in One Golf's (WIG) London office which is run by Jane Holroyd and only opened in January this year. Holroyd was previously an exec with PepsiCo.

WIG was established by Chris Brayshaw along with Nick Williams and Dan Weir in March 2011.

Brayshaw was previously a design engineer, Williams was in sports promotion and Weir was a web designer.

WIGsliderAlthough the agency now undertakes an increasingly broader range of digital services, Brayshaw said the majority of work is still related to the company's 3D activities currently focused on golf. WIG has contracts with over 40 golf clubs in the UK for whom they offer their digital flyovers by way of GPS systems installed in golf buggies.

They also produce a range of related Apps.

Brayshaw said that although they were extremely busy developing their UK operations, they have plans to target the US and Spain in the next two years although he would not disclose where the investment funds would come from. These two countries he said were ideally suited to their products because their sunnier climes allowed the technology to be fully exploited.

The company has grown from the original three and now employs 14 people.

In addition to the three co-founders and Holroyd, there are now three 3D modellers, two App developers, two engineers who install the systems into buggies and three sales staff.

Brayshaw said that new areas of sporting activity were also now coming through and cited the work WIG recently did for the British Open Squash where they created 3D visualization of how the courts would look inside the KC Stadium in Hull where the Open took place.

The London office he added, had been opened with the broadening of sports in mind and also to increase the agency's penetration into broadcast media and into related commercial areas such as golf comparison websites.

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