Travis Perkins appoints Amaze as its lead digital partner

The listed building supplies provider Travis Perkins plc has appointed Amaze as its lead digital partner following a four-way competitive pitch.

Travis Perkins' 17 operating brands include Keyline, City Plumbing and CCF.

Travis Perkins claims to be the UK’s largest supplier to the building and construction market. The group operates from more than 1,900 sites across the UK and employs approximately 24,000 staff.

Amaze will be providing digital consultation, strategy, digital marketing across the plc and the individual brands and work will start shortly on specific campaigns involving SEO, PPC and social media and with new website design and build.

Linda Doughty, group marketing director at Travis Perkins, said: “We are looking to enhance our digital offering and enable our customers to operate at their optimum in today’s digital world. In a marketplace where most brand interaction happens in person, it is essential that we keep customer service central to all campaigns and use digital to support, not replace, personal relationships.

The account will be managed by Amaze’s Communications practice in Manchester, a 40 strong team straddling social media, PR, content development, CRM, digital media, search and analytics.

Amaze's client roster includes  ASICS, Bridgestone, Coats plc, Coca-Cola, Dyson, Lexus, ODEON Cinemas, Toyota and Unilever.

In March this year, Amaze was acquired by St Ives Group plc for over £15m.