Gym King win for Propaganda

Stephen Chapman's picture
by Stephen Chapman

Propaganda has won a 10 month contract from fast-growing ath-leisure brand, Gym King.

The Leeds agency will develop the cult firm’s digital strategy to support its growth plans. This will include working alongside Sheffield tech firm Razor.

“We’ve been engaged on a growth brief, and to cement their position as a highly regarded name in their sector. It’s not since working with ghd that I have seen a brand achieve such a following and generated so much excitement in such a short space of time,” said Propaganda chairman and Razor non-executive director, Julian Kynaston.

Jay Parker, owner and CEO of Gym King added:

“We know what Propaganda have achieved for clients in the retail sector in the past, and we’ll be working with them to build on the fantastic growth we’ve seen as a business. At the heart of this, will be the customer experience, and you can look forward to some exciting developments in the coming months.”