Asda plucks out giant chocolate hen to be star of Easter campaign
A giant chocolate hen is the star of Asda's Easter campaign this year, created by VCCP.
The 60-second slot shows the hen climbing on to the roof of an Asda store as a crowd and news reporters gather in awe.
Watch the ad here:
The hen proceeds to lay a chocolate egg which is delivered to staff via a chute.
Tom Jones's 1971 classic She's A Lady plays as a soundtrack.
Carat handled the media planning and buying.