RAJAR results: Bauer hits digital milestone, new record for Global and BBC 6 Music overtakes Radio 3

David Prior's picture
by David Prior

Over half of the listeners to Bauer's radio stations now tune in via digital channels, the latest RAJAR results have revealed.

The total of 50.8% is the group's highest ever figure and well above the industry average of 36.8%.

Its total portfolio - include Key 103 in Manchester, Metro Radio in Newcastle and Liverpool's Radio City - reached 16.8m people in the second quarter, a 12% increase year-on-year.

Bauer's Dee Ford Bauer's Dee Ford

Bauer's group managing director radio, Dee Ford, said: “This landmark achievement reaffirms our confidence and commitment to DAB and a strong and healthy digital future. In addition, we have seen stellar performances from many of our national and local brands across the UK.”

Global Radio recorded its highest ever audience, up to 23.2m, with share of listenership at Smooth stations up to 6.6% from 6.2% last quarter and the Heart network up from 6.2% to 6.4%.

Ashley Tabor, founder and executive president of Global, said: “It’s an immensely special day for the team at Global with our best RAJAR ever, leading the pack in the fiercely competitive London market with Capital, Heart and Smooth all enjoying phenomenal success."

UTV-owned talkSPORT also recorded its highest ever audience figure, 3.4m, largely thanks to its coverage of the World Cup.

MD Calum Macauley said: "We continue, through brilliant sports content, to attract a young and very upmarket audience with an ABC1 male profile higher than 5 Live. We have also seen our position in the London market grow significantly. It’s great news for the station and our advertisers."

Meanwhile, BBC Radio 6 Music's listening figures have overtaken BBC Radio 3 for the first time.

The MediaCityUK-based station, which was almost closed down by the BBC in 2010 before a public outcry forced a rethink, recorded an average weekly audience of 1.89m over the last quarter, a 5.5% increase on the same period last year.

Radio 3's weekly reach was just behind on average 1.88m, down 5.6% year-on-year.

2014 Quarter 2 Summary
31 Mar- 22 Jun
2014 Quarter 1 Summary
30 Dec- 30 Mar
Survey Pop’n Total Hours Share of Pop’n Total Hours Share of
Period '000 '000 Listening % '000 '000 Listening %
BBC Radio FIVE LIVE Q 6276 42408  4.1% 6174 42940  4.1%
BBC Radio FIVE LIVE (inc SPORTS EXTRA) Q 6442 45554  4.4% 6327 44989  4.3%
FIVE LIVE SPORTS EXTRA Q 919 3145  0.3% 817 2048  0.2%
BBC Radio Cumbria H 123 1126  13.9% 121 973  11.7%
BBC Radio Humberside H 211 1982  12.0% 205 2481  13.4%
BBC Radio Lancashire H 197 1594  7.0% 212 1909  7.6%
BBC Radio Leeds H 207 1441  5.0% 222 1440  4.9%
BBC Radio Manchester H 189 1689  4.0% 201 1439  3.6%
BBC Radio Merseyside H 339 3888  11.4% 368 4063  12.2%
BBC Radio Newcastle H 278 2276  9.1% 334 2742  10.4%
BBC Radio Sheffield H 254 1856  7.3% 242 1911  7.7%
BBC Radio Stoke H 127 1253  9.7% 156 1512  11.7%
BBC Radio Tees H 138 1013  7.0% 134 1062  7.3%
BBC Radio York H 88 649  6.4% 88 727  7.3%
Gold Network (UK) H 857 6959  0.7% 772 6069  0.6%
Heart Network (UK) H 9069 66251  6.4% 9126 63575  6.2%
talkSPORT Q 3376 22726  2.2% 3196 20502  2.0%
Smooth Radio Brand UK H 4602 36872  3.6% 4311 33422  3.2%
Bauer Rock Portfolio H 1845 10878  1.1% 1959 11780  1.1%
Bauer Place Portfolio - North East H 720 5780  14.5% 712 6348  15.4%
Bauer Middlesbrough H 214 1572  10.5% 227 1561  10.4%
Bauer Newcastle H 508 4208  16.4% 487 4787  17.6%
Bauer Place Portfolio - North West H 1413 10382  10.1% 1540 11218  11.0%
Bauer Liverpool (inc. City Talk) H 521 4296  11.2% 529 4183  11.0%
Bauer Liverpool H 494 4066  10.6% 500 4008  10.6%
Bauer Manchester H 611 4174  8.9% 733 5509  12.3%
Bauer Preston H 319 2142  7.5% 321 1701  5.7%
Bauer Place Portfolio - Yorkshire H 843 7016  11.4% 915 8067  12.5%
Bauer Hull H 274 2204  11.2% 282 2473  11.6%
Bauer Leeds H 167 1367  7.5% 195 1617  8.5%
Bauer Sheffield H 416 3487  13.8% 446 4029  16.0%
FM Bauer Place Portfolio North East H 589 4227  10.6% 591 4443  10.8%
Metro Radio H 436 3311  12.9% 417 3633  13.4%
TFM Radio H 154 916  6.1% 175 811  5.4%
C.F.M (Bauer Carlisle) Y 111 1044  20.4% 111 1050  20.9%
Bauer FM Liverpool H 468 3438  9.0% 480 3454  9.1%
Total City Talk/Magic 1548 H 138 1088  2.8% 135 905  2.4%
City Talk 105.9 H 68 230  0.7% 62 175  0.5%
FM Bauer Place Portfolio North West H 1281 8728  8.7% 1398 9397  9.6%
Radio City 96.7 H 439 3208  8.4% 447 3278  8.6%
Key 103 (Manchester) H 558 3535  7.5% 660 4593  10.2%
97.4 Rock FM H 293 1985  7.7% 306 1525  6.0%
FM Bauer Place Portfolio Yorkshire H 663 4685  8.5% 720 5304  9.2%
96.3 Radio Aire H 99 566  5.0% 114 675  5.6%
Hallam FM H 346 2528  10.0% 386 2956  11.7%
96.9 Viking FM H 226 1592  8.1% 224 1674  7.8%
Magic Network - North H 622 5538  2.7% 664 6488  3.1%
Magic Network - North East H 193 1554  3.9% 203 1904  4.6%
Magic 1152 (Newcastle) H 102 898  3.5% 122 1154  4.2%
Magic 1170 (Teesside) H 92 656  4.4% 83 750  5.0%
Magic Network - North West H 183 1654  1.6% 188 1822  1.8%
Magic 1548 (Liverpool) H 79 858  2.2% 81 729  1.9%
Magic 1152 (Manchester) H 73 639  1.4% 83 916  2.0%
Magic 999 (Preston) H 32 157  0.7% 23 176  0.7%
Magic Network - Yorkshire H 246 2330  3.8% 273 2763  4.3%
Magic 828 (Leeds) H 83 801  4.4% 98 942  4.9%
Magic AM (Sheffield) H 105 959  3.8% 96 1073  4.2%
Magic 1161 (Hull) H 66 612  3.1% 84 800  3.7%
Total Cheshire Radio Y 64 415  5.8% 67 482  6.6%
Cheshire's Silk 106.9 Y 26 196  5.5% 22 142  4.1%
Chester's Dee 106.3 Y 39 219  6.2% 44 340  8.8%
Total CN Radio Y 263 1995  12.8% 269 2220  13.8%
The Bay Y 107 905  15.5% 109 979  16.2%
Lakeland Radio Y 148 1037  10.9% 21 163  13.6%
Heart Yorkshire (was Real Radio Yorkshire) H 370 3323  5.7% 332 2579  4.4%
Heart North Wales (was Real Radio Wales (North)) H 67 281  1.8% 63 419  2.7%
106.1 Real XS Manchester (was 106.1 Rock Radio) H 148 676  1.2% 186 853  1.6%
Smooth Radio North East H 443 3519  8.7% 398 3365  8.0%
Smooth Radio North West H 1165 9366  8.6% 1035 7821  7.3%
Capital Manchester H 526 3324  5.9% 627 3704  7.0%
Capital North East H 473 2727  6.9% 421 2742  6.7%
Capital Yorkshire H 1044 7747  8.9% 1019 7568  8.5%
Gold Manchester H 66 576  1.0% 90 419  0.8%
Smooth Radio North West and Wales (was Gold North West and Wales) H 31 249  1.2% 14 128  0.6%
Capital North West and Wales (was Heart North West and Wales) H 198 1155  5.7% 212 1365  6.4%
XFM Manchester H 231 1437  2.6% 166 577  1.1%
Lincs FM Group Yorkshire Y 305 2574  7.9% 317 2642  8.1%
Dearne FM Y 50 379  8.6% 55 410  9.0%
KCFM 99.8 Y 89 775  7.5% 85 764  7.3%
Ridings FM Y 43 366  5.6% 42 412  6.6%
Rother FM Y 35 269  6.1% 47 321  7.2%
Trax FM Y 89 785  9.9% 89 735  9.1%
The Local Radio Company Group Total Y 533 4306  10.9% 535 4595  11.6%
2BR Y 58 545  15.6% 62 586  16.4%
Minster FM Y 62 401  6.9% 69 566  9.7%
Star North East Y 51 385  5.2% 50 378  5.0%
Star NE - North (was Durham FM) Y 17 119  2.9% 16 98  2.3%
Star NE - South (was Alpha 103.2) Y 34 266  8.1% 34 280  8.6%
97.2 Stray FM Y 49 321  10.2% 51 350  11.2%
Sun FM Y 72 560  11.5% 69 618  12.5%
Yorkshire Coast Radio Y 53 493  19.9% 51 499  20.0%
Radio Mansfield 103.2 Y 38 326  9.7% 44 383  11.4%
Heart North West (was Real Radio North West) H 531 3825  3.5% 505 3533  3.3%
Heart North East (was Real Radio North East) H 243 1534  3.8% 249 1364  3.3%
Heart North Wales (was Real Radio Wales (North)) H 67 281  1.8% 63 419  2.7%
Heart Yorkshire (was Real Radio Yorkshire) H 370 3323  5.7% 332 2579  4.4%
96.2 The Revolution H 25 222  2.3% 33 349  3.8%
107 The Bee Y 52 497  6.1% 52 494  5.9%
107.6 Juice FM H 228 1895  8.5% 230 1744  8.0%
Peak 107 FM Y 106 973  11.0% 100 813  9.3%
Radio Wave 96.5 FM Y 75 655  13.8% 81 780  16.8%
102.4 Wish/107.2 Wire/107.4 Tower FM Y 159 926  4.4% 158 898  4.3%
107.4 Tower FM Y 45 307  4.0% 49 290  3.9%
107.2 Wire FM Y 51 237  4.6% 49 239  4.4%
102.4 Wish FM Y 63 383  4.3% 60 368  4.2%