Retailer turns to One Marketing for Friends idents

David Prior's picture

One Marketing Communications has produced a series of sponsorship idents on behalf of for ‘Friends’ on Comedy Central.

The online fashion retailer will feature as sponsors for the New York-based sitcom for the next six weeks.

Tasked with positioning Cheshire-based as a fun, feel-good and positive brand, One produced six creative idents to showcase the range of products available.

Wayne Silver, deputy managing director at Manchester-based One Marketing Communications, said: “Our brief was to cement as the provider of discount designer clothing for a multitude of occasions, and we are confident the six variations we have created, do just that.”

Liz McNamara, marketing director at, added: “In terms of TV sponsorship opportunities, it doesn’t get much better than ‘Friends’, and that’s why the concept and execution was paramount.

“One came up with a strategic approach which ticked all these boxes while representing our company ethos perfectly. We couldn’t be happier with the finished product!”

The idents - one of which can be viewed below - were produced by Lion Eyes and directed by Martin Riley.