17 October 2014

The Northern Marketing Awards 2014: The Winners

by David Prior

Here is the full list of winners from last night's Northern Marketing Awards, held at The Point at Lancashire County Cricket Club and sponsored by Click Consult and Bytemark Hosting.

B2B Campaign of the Year – sponsored by theEword

Winner: Citypress & Brother - Tackling Britain's Messy Desks

Also nominated:

Franke & One Marketing Communications - More in Store
Freshfield and Lancashire County Council - Boost Business Lancashire: Start the growth conversation
Intermarketing Agency & RSA - Global Speciality Lines - Big Thinking Small World
Parker Design Consultants & AstraZeneca - Return to Growth
Stein IAS - TalkTalk Business - Integrate Britain
Weber Shandwick - The Castel Property Fund; a secure home for your investment
Westfield Health & Origin Creative– Launching a harder working B2B brand

B2C Campaign of the Year – sponsored by Lion Eyes TV Production Services

Winner: ITV and Mediacom - Iceland Foods

Also nominated:

Brass & First Bus - No Scary Bears
Fluid Creativity - Illuminated Mirrors online marketing
K2L Marketing- Salford Red Devils: The Red Devilution Campaign
Purple Riot - The Curious World Of The Blue Pig
Shackleton PR & Direct Blinds - Making a name for Direct Blinds
JLL - Snapper Jaxx Kid's Club
Summit Forecaster - Helping Argos predict and profit from the future

Food & Drink Campaign of the Year – sponsored by Heawood Research

Winner: Savvy Marketing & Kerry Foods - Winning the Battle at Back to School 2013

Also nominated:

Cube3 and Revolution bars - Big Friday Campaign
Making Cookery Cool: Pelican Communications and British Frozen Food Federation
PHD UK - KA Earning Respect with #AAAKA
Savvy Marketing & Britvic - J2O Glitter Berry 'Party Pug' 2013
Weber Shandwick Manchester & Aldi -The Store That Understands You

IT Telecoms & Technology Campaign of the Year

Winner: Stein IAS - TalkTalk Business - Integrate Britain

Also nominated:

Daviker - People B4 Products
Parker Design: Sage – ‘Sage Engage’

Not-for-Profit Campaign of the Year

Winner: BJL & Yorkshire and Humber Adoption Consortium - Being Family

Also nominated:

Access & Variety Club, The Children's Charity - New Website
Marketing Cheshire & Jodrell Bank - Amazed by Science - 500 events in 50 venues from a standing start in 6 months
Forever Creative & Peppermint PR - Adopt North West Launch Campaign
Manchester City Council Corporate Communications - Central Library Reborn
MC2 - Business Heavyweights
twentysix Social Media for NHS Blood & Transplant - How Well Do You Know Your Partner?
Rippleffect & University of Leeds Alumni - Making a World of Difference

Professional & Financial Services Campaign of the Year – sponsored by Whitney Woods

Winner: Westfield Health & Origin Creative – Launching a harder working brand

Also nominated:

BJL & UKAR - Engaging Interest Only Mortgage customers
Branded3 & Cityindex.co.uk - Education and Expert Analysis
de Winter's Creative PR Campaign Puts Law Firm Aaron & Partners in the Spotlight
Madhouse Associates – DWF internal brand
Newcastle Building Society - Local Knowledge. Mutual Understanding.
Parker Design Consultants: Sage - Accountex Exhibition 2104
Weber Shandwick - Peacock by Creechurch Capital

Property & Construction Campaign of the Year

Winner: Plumlife Caravan Man Campaign

Also nominated:

Blaze Marketing - Vision Park Campaign
DS.Emotion & Evans Property Group - Minerva
Plumlife Caravan Man Campaign
Redrow Homes - Come Home Campaign
Stein IAS - SFS intec – Shapeshifting regulations thought leadership campaign
twentysix - Cluttons Brand Refresh

Retail (on or off-line) Campaign of the Year – sponsored by Better Placed

Winner: Summit Forecaster - Helping Argos predict and profit from the future

Also nominated:

Fluid Creativity - Illuminated Mirrors online marketing
MediaCom & Iceland - eCommerce
Mosquito Digital - ADDIS e-commerce
Shackleton PR & Direct Blinds - Making a name for Direct Blinds
Space 48 - ROI Focused PPC Helps Naylors Equestrian Deliver Record Sales
Summit Forecaster - Helping Argos predict and profit from the future
Superdrug & Origin Creative – #treatyourselfie in Cardiff

Sport Campaign of the Year

Winner: Rule 5 - Kick Starting the World Taekwondo Grand Prix

Also nominated:

K2L Marketing- Salford Red Devils: The Red Devilution Campaign
Livelink & Manchester United Soccer Schools - 'Taking the Lead'
Manchester City FC - #Together
Origin Creative and Manchester United - Back to the grassroots: #thisisyourturf
Pelican Communications - Pedalling the Virgin Money Cyclone
Rule 5 - Kick Starting the World Taekwondo Grand Prix

Tourism & Leisure Campaign of the Year

Winner: Vivid & Mersey Ferries - A Ferry British Summer Campaign

Also nominated:

DFDS Seaways: The Smart Way to Travel
Home & Jet2 - Crackin' Deals
Jaywing & Welcome to Yorkshire - Yorkshire Festival 2014
Marketing Cheshire & Mosquito Digital - 'There's nothing like Christmas in Chester'
MEC and First Great Western – “Be a Great Westerner”
Northumberland Tourism - Northumberland Holiday & Short Breaks Guide 2013
On the Beach and CHEETHAMBELL JWT's - Totally beachin' holidays campaign
Vivid & Mersey Ferries - A Ferry British Summer Campaign

Low Budget Campaign of the Year

Winner: Pitman Training Group - Career MOT - Drive Your Future Forward

Also nominated:

Aldi UK, CTI Digital & Weber Shandwick - 'Win Your Weekly Shop' Facebook Game
Clock Creative and ClearSky - Clear Growth
de Winter PR - creating a Business Improvement District in Chester
Diva Creative, Darlington Borough Council, Stagecoach North East and Arriva
IF agency and Vizeum - Discover Easter at Knowsley Safari
K2L Marketing- The NPL Football Academy: The Future of Sport
MEC, BBC and Heat - the perfect combination for Hair

Social Media Campaign of the Year – sponsored by Tecmark

Winner: Home & Jet2 - Crackin' Deals

Also nominated:

Aldi UK, CTI Digital & Weber Shandwick - 'Win Your Weekly Shop' Facebook Game
Diva Creative and Centre for HIV and Sexual Health - 10 Ways a Condom Can't Protect You
Home & Jet2 - Crackin' Deals
INK Digital & Vileda - Save Your Cats
mycleveragency - Showcasing the 'great & good' England has to offer in 'England's Hall of Fame'
Origin Creative and Manchester United - Back to the grassroots: #thisisyourturf
Rule 5 - The UCi Track Cycling World Cup
twentysix Social Media - NHS Organ Donation: Facebook Life Events

Sustainable/Green Campaign of the Year

Winner: Corporate Culture Group & Recycle for Greater Manchester - Right Stuff Right Bin

Also nominated:

Brass & North Yorkshire County Council - Open Harrogate
Marketing PRojects & MRWA - Make 28 Taste Great!
West & North Yorkshire Chamber: Eco-Fair 2014

Best use of Research or Insight – sponsored by MMU Business School

Winner: BJL & Yorkshire and Humber Adoption Consortium - Being Family

Also nominated:

Enjoy Digital & Northumbria University - Website re-launch 2014
MediaCom & UCLan – Targeting prospective students with ‘Proposition Optimiser’
PHD UK - KA Earning Respect with #AAAKA
Stein IAS - TalkTalk Business - Integrate Britain
Weber Shandwick - Putting the M(anchester) in MBA

Best In House Team - sponsored by Network Marketing