Bauer Media appoints new marketing head
Bauer Media has promoted Liz Martin to commercial marketing director, working across its multi-platform portfolio of brands.
Martin will be responsible for developing the commercial marketing strategy, using her "extensive content, research and product knowledge to bring to life its brands and audiences".
She's currently publishing director of Bauer’s music, film and maturity markets, and has been instrumental in the recent launch of Empire Live, a three-day immersive movie and entertainment event. She's previously held roles at Emap and Faber and Faber.
Abby Carvosso, group MD, Bauer Media Advertising, said: “Liz has such a unique understanding of our brands, and a deep insight of our audiences. This experience combined with content, marketing and commercial instinct will be critical as we further build reach, engagement and the influence of our brands across multiple platforms."
Martin added: “I’m looking forward to bringing together my commercial and consumer experience, plus understanding of the Bauer portfolio, to help deliver the next stage of our commercial marketing strategy.”
Bauer's portfolio of brands includes Absolute Radio, Magic, Metro Radio and Radio City.