Manchester full-service video and animation studio Brickhouse has launched Brickhouse Lab, a new in-house content studio for those looking to sell more products.
The new film studio will challenge businesses clients to “explore how the latest technologies and techniques can better showcase their products, and ultimately sell more stock.”
Brickhouse is a pioneer of new ways of seeing in the online advertising market. It recently expanded to four divisions – Cinematic, CGI + Animation, Aerial and Lab – and the new studio is a key step in enhancing its filmmaking capabilities to offer superior production value and streamlined delivery for business clients.
Targeted at new clients and agencies, the Brickhouse Lab will produce a range of product content (launch videos, demo videos, unboxing videos, testimonial videos etc.) to attract, inform, engage and nurture client customers.
Installed by Do Not Bend, the in-house film studio features state-of-the-art technology, camera equipment, lighting equipment, grip equipment, green screen and an infinity cove as well as in-house props and costume.
Backed up by a top in house team of talented creatives, producers, videographers and editors, this combo means footage can be out of the camera and into the edit within minutes, enabling an even greater scope for experimentation and discovery. With everything under one roof the result will be faster turnaround times and increased flexibility in meeting specific client needs.
For bespoke requirements, Brickhouse Lab can also provide models, large props and specialist filming and lighting equipment upon request.
Strategic director Mike Herbert said: “We are firm believers that you never get anything good without experimenting and that’s why we called it the Lab. It’s our playground, the place where we discover new stuff to the benefit of the clients we work with. Our plan is to build our knowledge, our capabilities and momentum. When it’s maxed out, we’ll look to move the concept further with another space. We’ll also continue investing in the right people and equipment to make further inroads into new markets.”
Creative director Richie Lattin added: “Our clients’ goal is to have considered creative work that tells a story which is both valuable and entertaining for their audiences. But the relentless need for content often puts strain on that goal. The Lab means we can find a better balance between the two. We can work with our clients to create brilliant creative film campaigns, then use the Lab to produce that content periodically as required, quickly and at scale. This means we have the ability to experiment, try new techniques and designs, and even implement AI solutions into VFX and graphics, but maintain that essential goal of outstanding work.”
