Two former Kellogg’s marketers have set up a new ideas and innovation consultancy in Manchester, called Aha Innovation.
Between them, Diana Harris and Sarah Case, have worked on brand launches including Utterly Butterly, Krave, Fruit Shoot and Special K Biscuit Moments.
“Not only are we creative, conceptual thinkers, we are finishers too,” stated Case.
“We have a lot of experience of marketing and launching brands and we want to leave businesses with ideas and provide them with creative tools and processes to work those ideas through to the execution phase too. We have tools to help win over the hearts and minds of key stakeholders and manage the internal storms.”
Harris was innovation controller at Kellogg’s for 6 years, after spending 8 years as head of innovation at Britvic Soft Drinks:
“You need to dig deep for rich insight and spend time crafting the opportunity areas to make sure you have solid ideas with strong roots that are on brief. We want clients to enjoy fun, creative idea workshops with us but our aim is to leave clients with actionable ideas and help them bring those ideas to life with a clear plan to launch.”
They’ve based their creative process around the analogy of sowing, nurturing and growing plants: ”There’s a lot of care and nurturing involved to take an idea from conception to reality and our tools mirror this,” concluded Diana.
