Altrincham homes and interiors marketing agency jwc has added the UK’s largest soft furnishing manufacturer, Ena Shaw, to its client roster.
The agency has won the brief to handle consumer and trade press for three Ena Shaw brands – Montgomery, Curtain Express and the launch of a new brand: tru living.
Jwc’s Managing Director John Warburton said: “We are really excited to be working Ena Shaw, which has been part of the north west manufacturing scene for decades. The firm has a rich history but an even more exciting future and we cannot wait to start shouting about them.
“They are also a big supporter of the British high street, championing independent stockists wherever they can, which is something we want to reflect in their campaigns.”
Jwc will work with Ena Shaw’s in-house digital team, based at the company’s 85,000 square foot manufacturing premises in St Helens.
Ena Shaw was founded in 1932 by Ena Shaw and is still a family business, led by his grandson Richard Potter.
“We wanted to bring in a PR agency with strong links in the homes and interiors sector, and jwc fit the bill perfectly,” Potter added. “John and Sam’s ethos is very similar to our own and it was clear from our first meeting they shared our goals.”
