Tomorrow we will unveil the Prolific North Top B2B Brands, in partnership with global B2B marketing agency Stein IAS.
The list, the first of its kind, will represent a sister ranking to the Top 100 Brands we published back in June.
Together with Stein IAS, we have researched several hundred companies across the North – irrespective of their ownership – which maintain either their actual headquarters or their UK headquarters in the North.
These companies may not have the eight or even nine-figure budgets of the companies who featured in the Top 100 Brands publication, but their marketing objectives don’t call for mass market awareness. Their B2B markets are tighter and narrower with a smaller number of buyers to address.
As brands and companies, they have huge clout and often their investment and levels of employment match or exceed those of many of the leading consumer brands based in the North.
The Prolific North Top B2B Brands will be revealed tomorrow!
Stein IAS, which is headquartered in Bollington, has further offices in New York, London, Shanghai, San Francisco and Paris, as a result of an earlier merger between IAS and Stein. The agency’s clients include Atos, BP Castrol, Chicago Board Options Exchange, Columbia University, Cushman & Wakefield, Iron Mountain, Juniper Networks, KPMG, Lectra, Merck and Ingredion.
