Performance media agency All Response Media (ARM) has announced the appointment of six new team members to its growing Leeds office.
The agency, known for its data-driven approach to customer acquisition across TV, digital, and offline channels, works with high-profile clients including Interactive Investor, Hoover and Hays Travel.
Joining the Leeds team are Bella McCully, Emily Shepherd, Hasina Ghanizada, and Milly Moncrieff, who have all been appointed as media executives within the agency. The recruits will support the planning and execution of TV, Radio, Press and OOH campaigns, contributing to ARM’s continued success in delivering measurable ROI for clients.
Olivia Policarpo joins from IDHL as senior digital media executive, working alongside Ellie Barratt, who steps into the role of digital media executive. Together, they will lead on paid search, social, and display campaigns.
ARM’s Leeds client portfolio is focused on driving and growing business for clients irrespective of media channel, where all practitioners are well-versed across the full media mix and utilising a proprietary tech stack to drive data insights for optimal media and targeting deployment.
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The new hires come following a spate of new business wins over the last six months including an extension across the remit for Interactive Investor consolidating all media into one agency; the pitch win of eCommerce business, Dusk.com and winning the B2B business for Employment Hero culminating taking the brand onto TV for the first time globally.
Dan Mowbray, managing director at All Response Media Leeds, said: “We’re having a good year with good organic growth and some great new business wins to boot, which has really served to validate our data-driven approach to growing our clients’ businesses. We find pockets of opportunity in datasets and utilise them to drive incremental opportunity and the all-important marginal gains for our clients. We take a pragmatic approach to test and learn across all media and build in a future-proofed way to drive sustainable growth for our client partners..
“We’re in the market for more talent across the board to cement our position and further propel our growth – exciting times!”
All Response Media specialises in data-driven customer acquisition through strategic media planning and buying across TV, digital, and offline channels. They use their proprietary ARMalytics platform to deliver measurable, ROI-focused campaigns for a wide range of clients.
