LION+MASON, a leading UK-based UX consultancy, is proud to announce the successful launch of the newly redesigned customer-facing website for Best Western.
The revitalised platform, now live, promises a significantly improved and streamlined experience for travellers across the United Kingdom.
Best Western engaged LION+MASON to undertake a comprehensive overhaul of its digital presence. The project focused on optimising the user journey, enhancing visual appeal, and future-proofing the platform to meet evolving customer needs and technological advancements.
LION+MASON’s multidisciplinary team applied its expertise in user research, UX strategy, service design, and UI design to deliver a user-centric solution that aims to elevate Best Western’s online offering.
“We are incredibly excited to see the new Best Western UK website go live,” said Andrew Machin, Founder of LION+MASON. “Our team immersed themselves in understanding the needs of Best Western’s customers through extensive research and testing. The goal was to create a more intuitive, efficient, and enjoyable booking experience, and we believe the new site truly reflects that ambition. It’s a testament to the collaborative spirit between our respective teams.”
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Chris Bowling, project lead at Best Western GB, commented on the collaboration: “From the start, we needed a partner who could bring our vision to life. LION+MASON’s structured approach kept our guests at the centre of every decision, helping us create a platform that meets today’s needs and supports future growth. With them as our design partner, we’re confident in delivering ongoing improvements and increasing direct bookings.”
The launch of the new bestwestern.co.uk marks a significant milestone for both Best Western and LION+MASON, showcasing the power of strategic UX design in delivering tangible business results and a market-leading customer experience.
LION+MASON is a dedicated team of UX experts based in London and Leeds, helping businesses create successful and engaging digital products through user-centered research, strategy, and design. With a focus on delivering genuinely useful and valuable solutions, LION+MASON partners with clients across various sectors to transform digital experiences.
Best Western GB, operating under Interchange & Consort Hotels Ltd, is a leading hotel group focused on the UK market. As part of the BWH Hotels global network, Best Western GB offers a diverse portfolio of hotels, accommodation and experiences across the United Kingdom.
