Yorkshire’s Ad Signal has named seasoned media tech leader Nick Pearce as its new Chief Revenue Officer as the SaaS firm gears up for international growth.
The hire marks a key strategic move for the fast-growing company, which recently secured a £3m investment from Foresight Group to fuel expansion across Europe and the US.
Pearce brings more than 20 years of global commercial and technical leadership to the role, including co-founding Object Matrix – the first object storage platform built specifically for the media and entertainment sector. He helped grow that business from three customers in 2006 to more than 115 before its acquisition last year.
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As CRO at Ad Signal, he’ll be focused on scaling the company’s global channel and tech partner network, strengthening integrations across the ecosystem, and aligning sales and marketing to accelerate growth.
Tom Dunning, CEO and co-founder of Ad Signal, said: “Nick brings a rare combination of deep technical understanding and commercial instinct, which makes him a perfect fit for where we’re heading as a company.
“He is a great addition to our senior leadership team, helping shape not only our growth strategy but also how we position Ad Signal’s long-term impact in the market. His extensive network within the media and entertainment industry, combined with his passion for purposeful, partnership-led growth, makes him a trusted voice in shaping the future of media and broadcasting, and we can’t wait to see what we can achieve together.”
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Pearce started his career at AT&T Bell Labs and has since helped bring numerous innovations to market. He said: “Ad Signal represents exactly the kind of company I believe in – UK-based, scaling fast, and tackling meaningful, complex challenges in a completely unique way. As Chief Revenue Officer, I’m eager to support a mission that cuts storage and AI processing costs while reducing carbon emissions and driving ESG progress for customers. With such a fabulous team behind the technology, I see huge potential to expand our reach and impact.”
Ad Signal is behind products like The Clearcast Library (TCL), Match, and Foresight – tools used to analyse, track and manage video content with frame-level accuracy. Its mission includes a bold sustainability target: to reduce global CO2 emissions by 1%, the equivalent of removing 60% of planes from the sky.
The company says if its tools were adopted at scale, they could slash the 2.3% of global CO2 emissions currently attributed to data centres and network traffic to below 0.5% – much of that driven by duplicated video content.
