HelloStudio, The Very Group’s in-house creative agency launched in April, has strengthened its senior leadership team with the appointment of a new head of creative direction.
Beth Lowry will join the Liverpool-based creative team, bringing over 20 years of experience in the industry both in the UK and USA where she has led teams to amplify brand vision through carefully curated content.
For the last six years, Beth has played an integral role in the creative vision of Target in the USA. She has been leading a team of in-house creatives focusing on campaigns and content, while working closely with external agency partners to captivate audiences and shape brands.
In her role as head of creative direction, Beth will be helping to shape the in-house agency’s vision. Beth will be joining Julie Phelan, head of creative management, who will continue to lead campaigns and manage productions.
Jessica Myers, chief customer officer at The Very Group said: “Our internal creative team has been a huge source of pride for over 70 years and today HelloStudio is creating award-winning multi-channel content for household brands. We have strong foundations, and having Beth join the team to offer new, fresh ideas and direction to accelerate our ambition is really exciting. I can’t wait to see how her experience and eye for detail will bolster our creative offering though HelloStudio.”
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Lowry added: “I’ve been very fortunate to have worked with some fantastic retail organisations. Such a sense of pride collaborating alongside dedicated teams, partners and colleagues, where together we crafted impactful creative work for an array of brands and multi-category businesses.
“Joining The Very Group is an exciting move for me. Not only will I be working alongside an incredibly talented and creative team, but I’m excited to be supporting Very Media Group in creating campaigns which our brand partners will love!”
HelloStudio, which launched April 2025, provides a multi-channel creative service which taps into Very’s wealth of rich shopper insight with hundreds of data points on every customer, and utilises the latest technology, offering bespoke and tailored content that connects brands to their consumers.
