Journey Further has added a new US client, with TPS Group Holdings, the owner of The Paper Store and Unchartered.
The Leeds and New York agency has been brought in to handle its performance marketing and deliver an integrated strategy across Paid Search, Paid Social and Marketing Services. The aim is to drive digital and in-store revenue.
“We have aggressive growth plans for our family of brands,” said Tom Anderson, Family Owner & President of TPS Group Holdings.
“Finding the right partner to connect our digital efforts with in-store momentum is essential, and Journey Further brings the strategy and tech to make it happen.”
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The group owns 110 stores across the United States, including the newly launched Unchartered. Paper Store sells a mix of home décor, fashion, beauty, gourmet food and toys, while Uncharted focuses more on emerging and popular brands, in-store experiences, and unique branded pop-ups.
“We love nothing more than the opportunity to bring together digital and in-store growth under a unified integrated strategy – and doing this for a brand like The Paper Store – at such an exciting time for them, makes it all the sweeter. We can’t wait to get started,” added Duncan Smith, Chief Product Officer, Journey Further.
TPS Group Holdings has made a $60m investment in the retail and ecommerce brands over the next 4 years and is now on a mission to raise awareness as they expand into new markets.
