Manchester’s LBG Media, the parent of LADbible, among many others, and a social entertainment and viral publishing powerhouse with a focus on young adults, has reported H1 2025 total group revenue up 13 per cent, reflecting its growing momentum with clients and new markets alike.
In its latest financial statement, the company said: “Whilst mindful of heightened macroeconomic volatility and the impact of tariff uncertainty on advertising spend and advertising yields since the half year, the Board remains confident of delivering 10 per cent revenue growth at constant currency.
Direct revenue grew 8 per cent, while indirect revenues rose 18 per cent (overall up 13 per cent at £43.9 million). The company’s content reached 520 million, up from 503 million in FY24, while the company also reported “strong demand from blue-chip brands for LBG Media’s content and reach with young adults.”
CEO, Solly Solomou (pictured) said: “LBG Media has positive momentum, with double digit growth in the first half of 2025. This reflects our diversified and agile model, which offers blue-chip brands access to the hard-to-reach 16-34 year-old demographic. In the US, we were pleased to secure several clients exceeding $1 million and build a healthy pipeline of near-term opportunities. Our confidence of progress in the second half of the year is underpinned by our audience, the power of LBG Media’s brands, our attractiveness to brands and celebrities, and the relevance of our content. Whilst mindful of the macroeconomic environment, we remain confident of delivering 10 per cent revenue growth at constant currency.”
LADbible Group, part of LBG Media, operates the websites LADbible, UNILAD, GAMINGbible, SPORTbible, and Tyla many others. The latest results were in line with its most recent trading update, in April, when the publisher noted it planned to continue with its US expansion, sparked by its acquisition of female-focused digital brand Betches in 2023, with key achievements since including landing its first $1m US client.
