Brazen has been reappointed by affordable luxury washing and gifting brand, Baylis & Harding, to handle its consumer and trade PR – the Manchester agency previously handled the brand’s account from 2022-2024.
The quintessentially British, family-owned brand which decorates the bathrooms of one in every two households in the UK, according to Phocas and NetSuite data from 2021, has returned to Manchester-based Brazen to turbo-charge its PR efforts.
The consumer and trade brief will see Brazen charged with securing unbeaten levels of top tier press office coverage both all year round and in the all-important golden quarter, as well as executing multi-channel NPD campaigns across its PR, Influence and Experience divisions to create a buzz across earned, owned and shared media channels.
Additionally, the agency will also maximise its celebrity ambassadorship and ATL campaign with Britain’s Got Talent TV darling, Amanda Holden. The brand also recently raised its profile by sponsoring May’s 2025 British Soap Awards, screened on ITV1, STV and ITVX.
Sasha Marks, Brazen director, said: “Baylis and Harding is one of those brands you see in every home, up and down the country – a dream account for any agency but especially Brazen where we pride ourselves on understanding everyone from everywhere.
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“It’s a really proud moment when a client returns to our stable and we can’t wait to give this beautiful brand the love and attention it deserves.”
Natasha Bartlett, head of marketing at Baylis & Harding, added: “Baylis and Harding has been on a phenomenal journey of growth and we’ve such a lot to shout about. Brazen’s energy, passion for the brand and ability to drive a buzz is unmatched and we’re excited to be reunited for what should be a milestone year in the brand’s journey.”
Brazen is a multi-award-winning consumer & corporate PR agency, with its HQ in Manchester. Founded 21 years ago, it’s now home to a 45-strong expert team of PR, social media, influencer and content creators delivers creative, strategic, results-driven campaigns for clients including wilko, Greene King, Butlin’s, Dr Oetker, Silentnight, Showcase Cinemas, Merlin Entertainments and many, many more.
