Propaganda Brand Consultancy has been appointed to deliver a transformative new proposition and brand strategy for ASCO Group, a global leader in logistics and materials management services for the energy, renewables and industrials sectors.
Having completed the award-winning Brand DiscoveryTM consultative process, involving 100 days’ interrogation of ASCO’s market and opportunities, Propaganda delivered a brand and creative strategy for the business. Now ASCO has commissioned and contracted Propaganda to implement this plan and bring the strategy to market. This strategy will position the group for growth, working internally and externally to cement consistent delivery, awareness and understanding of the ASCO offer, and what sets it apart.
ASCO directly sought out the expertise of Propaganda, having been introduced by their private equity investor Endless LLP. With Propaganda having previously delivered successful strategies to help articulate and amplify the value of other Endless portfolio organisations, this commission continues to cement Propaganda’s growing profile in the advisory space.
Founded In Aberdeen over 50 years ago, ASCO was the original outsourced service provider to the UK energy industry. Today the group helps optimise project delivery, logistics and management of industrial programmes on a global scale. ASCO has engaged Propaganda to position the group to leverage the full scope of its global capabilities and reach, to accelerate growth across new and existing markets.
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Fraser Stewart, CCO at ASCO said, “We came to Propaganda with high expectations, and they have exceeded every single one – with a commercially grounded, strategically astute, and creatively inspiring output. We need the world to know and understand the value we can deliver to large-scale, complex programmes – unlocking real value for the stakeholders and the communities they serve. This will involve taking our hard-earned reputation within our heritage markets into new industries and geographies.
“There’s no doubt that this is a big brief, but having seen their insight and expertise up close, we couldn’t be more delighted to be working with Propaganda. We can’t wait to take this transformative strategy to market with the Propaganda team.”
Andrew Ross, partner at Endless said, “We’ve been really impressed by how Propaganda has helped enhance the value and impact that our portfolio businesses are able to deliver in their respective fields. It was a no-brainer to introduce them to ASCO’s management team so they could experience it for themselves!”
Craig Harrold, managing director at Propaganda said, “The work we have delivered in the advisory space over the years speaks for itself. We are excited for another opportunity to drive real results for an ambitious global player, and for the dynamic private equity investor that backs them.”
