Ahead of a huge summer of events, Barclays has announced a brand-new partnership as Founding Partner of Manchester’s Co-op Live, the UK’s largest indoor arena, which was also recently declared Europe’s biggest-selling.
At the same time, the banking giant announced a second major sponsorship deal as Principal Partner of The O2 London.
For over 25 years, Barclays has provided unparalleled access to the biggest moments in music, sport and the arts through its committed sponsorships. Whether it’s 90,000 fans watching Mariah Carey at Capital’s Summertime Ball with Barclaycard, the winning serve at Wimbledon, or a standing ovation at Sadler’s Wells, Barclays has helped fans to see more of what they love.
Barclays customers can now snap up specially reserved tickets across both venues and gain access to premium lounges and hospitality suites at The O2 and Co-op Live, offering unique experiences and some of the best views across both venues – from UK arena exclusives at Manchester’s Co-op Live by the likes of Robbie Williams, Morrissey and Olivia Rodrigo to Lady Gaga kickstarting her European tour at The O2.
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Praiseed for its ongoing commitment to the community across its full sponsorship portfolio, Barclays will be supporting community projects in Manchester and London as part of the new partnerships, with more details due to be announced soon.
Tom Corbett, managing director of sponsorship and client experience at Barclays, said: “We’re thrilled to announce our new partnerships with Co-op Live and The O2. These world-class venues join our growing entertainment portfolio, reinforcing Barclays as a leading brand in entertainment, across music, sports and the arts. These partnerships also mean even more exclusive perks and unforgettable experiences for our customers.”
Guy Dunstan, senior vice president and general manager, Co-op Live added: “Partnering with Barclays not only further elevates Co-op Live’s celebrated fan experience, but also extends our commitment to the North West and its community. Barclays have consistently demonstrated a deep understanding of live entertainment, and we are delighted to bring their expertise and passion to the world’s most acclaimed new arena.”
