North East creative agency Ryze has unveiled a major rebrand and digital transformation for global AI advertising platform Pixis.
The overhaul follows a period of rapid growth for Pixis, including the acquisitions of London-based agencies Realtime and Passion Digital. The move significantly expands Pixis’ UK presence and agency-facing offer.
Ryze, headquartered in the North East, was brought in to reposition the brand from a technical, jargon-heavy platform to one that feels accessible, collaborative and empowering for marketers and creatives alike.
“This wasn’t just a refresh but a full-scale repositioning,” said Ryze founder David Smith. “Pixis operates in a highly technical, rapidly evolving space. We saw an opportunity to strip back the jargon and build a brand with a unique perspective — confident, accessible, and unmistakably relevant to advertisers looking to gain more control over the power and relevance of AI.”
The rebrand, which began in late 2024, includes a new visual identity, brand strategy, web experience and digital design system. At the heart of the brief was the goal to make AI feel more intuitive — a tool to enhance, not replace, human creativity.
Jason Widup, Chief Marketing Officer at Pixis, said: “This rebrand isn’t just cosmetic. It reflects a shift in how we speak to and support digital advertisers, creatives and the brands they represent. AI has the power to maximise human potential, but it’s often presented in a way that’s alienating or overly complex.”
Ryze said the new identity is designed to support Pixis’ next stage of growth, with a brand that better communicates the value of its platform and capabilities to agencies around the world.
Smith added: “This is a brand with the technology, the talent and now the positioning to lead.”
