Manchester Evening News and Liverpool Echo publisher Reach has launched All Out Fighting, its second dedicated standalone brand aimed at ‘superfans.’
The brand went live today and sits as a website, where you can also sign up to a newsletter and a Facebook page. It is supporting the existing All Out Fighting YouTube channel which already has almost 80,000 subscribers and 70m total views.
All Out Fighting will be a one-stop shop for all things boxing and MMA, two of the world’s most popular sports – from exclusive interviews to insight from the biggest world title fights and the most bizarre influencer bouts.
It is the second of a set of new Reach brands which will cater specifically to fan communities rather than sit within one of the larger newsbrands, following the launch of All Out Rugby League last month ahead of the start of the Super League season.
All Out Gaming, dedicated to the video game community, will launch soon with several other new brands to follow this year, all catering to special interests.
These additional brands may not all carry the “All Out” branding but will follow similar principles of living across several digital platforms, from sites and social channels to newsletters and WhatsApp communities, with the same visual-heavy design of the new AORL and AOF sites.
Martin Domin, fighting editor, said: “Fight fans have never had it so good – ring or cage, featherweight or heavyweight, there has never been more action to get your teeth stuck into – be it the next Heavyweight Champion of the World, whatever scheme Dana White conjures up next or the rise of the Influencer Fighter.
“The launch of All Out Fighting will cater to fight fans of all ages however they consume their news, whether it is Facebook, TikTok, YouTube or our new website and newsletter. Our team of brilliant reporters will give you the latest insight scoop, while we cover every jab, hook and kick from the major events.”
Chief digital publisher David Higgerson added: “We are excited to launch the second All Out brand catering to the vast, passionate audiences who religiously follow combat sports. It’s the latest of our new brands to tap into the superfan movements, who crave best in class original content from the worlds they love. Next comes All Out Gaming, while our teams are already working on other new Reach brands which will reach new audiences with specialist content.”
