Altrincham agency RMS PR has launched a new campaign featuring a Game of Thrones backdrop for Irish textile company William Clark & Sons’ first venture into the interiors market.

William Clark & Sons was established in 1736 and is known for supplying fabrics to prestigious fashion brands including Burberry.

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Under the brand name Earthed, it is now launching an interior fabrics range, and RMS put together a fully integrated PR and advertising campaign.

Managing Director Ruth Shearn said:  “It was essential we positioned Earthed as a quality brand from the off.  We had to create ‘stop you in your tracks’ work and our creative team has done just that.

“Following a photoshoot in Ireland, which included a session at the iconic Dark Hedges made famous by Game of Thrones, we produced full page advertisements for leading lifestyle magazines.

“Early indications are that Earthed will be a huge success and we’re already excited about working on the next collection.”