AgencyNXD, a web-based business support platform launched by former TechNorth boss Richard Gregory earlier this year, is making a key part of its subscription service free this month to allow agency bosses and managers to evaluate and benchmark themselves against their peers.
Marketing agency CreativeRace has appointed Rob Shaw as its chief executive with the objective of building a broader service spanning traditional creative and marketing skills with a greater emphasis on digital and data skills than hitherto.
A number of global tech, media and financial brands are understood to be at different stages of investing in Manchester: some of these proposed investments are mega but all are indicative of the sea change sweeping through the North in this increasingly digital age with global and UK blue chip companies keen to establish significant bases outside London.
In addition to delegates from broadcasting and production, agency folk, suppliers and a myriad of others with an interest in the media, marketing and digital/tech sectors of the North, there will be several hundred in-house delegates from over 200 companies/brands who have already signed up to attend the second expo.
Prolific North recently brought together senior figures from agencies across the North including Intermarketing, Banana Kick, Brass and Hatch Communications to swap experiences of their M&A activities and trading styles and to hear some thoughts on current trends in M&A from corporate financiers.
Prolific North brought together half a dozen leading B2B marketers and entrepreneurs to discuss the role of digital marketing and engagement in the B2B environment. The session was co-hosted by the leading global B2B agency Stein IAS and the discussion was anchored around the results of the agency’s Digital Marketing Index.
Despite the uncertainties that have subsequently accompanied the Brexit vote in June, life at Prolific North - in common with many companies spanning the creative and marketing sectors - feels surprisingly good!