Most proactive businesses began 2020 with a vision of the future and a strategy designed to enable them to compete effectively in that world, writes Steve McCarron Co-Founder and Strategy Director of The Planning Department.
As we move into the post-lockdown phase, these visions and strategies need to be reviewed. This is because many of the underlying customer behaviours and attitudes underpinning those strategies have changed.
Simon Hathaway, MD of retail innovation agency Outform says the crisis could spell the end of shopper marketing - but it could also prove an enormous opportunity, given that everything has changed for good.
Morten Rongaard, Co-Founder of Reality Gaming Group - which recently managed to close a funding round just as the crisis hit - explains what the government needs to be doing in order to support creative startups.
Emma Thompson, Head of Agency at Golley Slater, is looking positively to the future. She says that things might be difficult right now, but there will be positive repercussions in terms of team spirit and resilience in the long run.
Alan White, Business Development Director at The Translation People, outlines the tools available for businesses reviewing their event strategies - so that when we do meet again, we'll all be stronger than ever.