Prolific North's next roundtable focuses on the mature market

The survey to support Prolific North's roundtable titled 'The over-50s market: underrepresented or misrepresented?' remains open, and one lucky entrant will win a £100 Amazon voucher.

Is age really a non-issue? Lucy Boland is Agency Director at Accord Marketing, which focuses on responsible, respectful and authentic brilliantly joined-up marketing. She discusses how brands can do more to speak to all ages in their marketing activities.

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