Survey - marketing to the over-50s market

The over-50s market represents an influential and important group - but are they represented properly in marketing?

We want to hear your opinions on how the mature market is targeted, so please fill out the survey below. The survey will run until September 4th, and will inform our research in association with Accord Marketing, with whom we are hosting a roundtable on the topic of the over-50s market on September 12th.

One lucky survey respondent will win an Amazon voucher worth £100 - so complete the quick questionnaire below to be in with a chance of winning.

Do you work in an agency, in-house, or other? *

What age group are you? *

Have your clients and/or colleagues ever expressed a wish to target a younger demographic? *

Yes

Do you think accurate age representation in advertising is important? *

Yes

For what reason?

How do you think adverts portray people aged 50 and over? *

If Negative, what can be done to tackle this?

If you'd like to enter the prize draw to be in with the chance of winning a £100 Amazon voucher, please provide your contact details below. The winner of the prize draw will be announced after the survey closes on September 4th.

First name

Surname

Contact email

Please note, by providing your contact details you are consenting to them being securely passed onto Accord Marketing alone and used for communication.

Survey - marketing to the over-50s market

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