Earlier this month, Prolific North partnered with Accord Marketing to hold a roundtable discussion that explored how marketers are underserving a lucrative Over 50s audiences.
The morning event took place at Great John Street Hotel in Manchester and drew in representatives from companies and organisations such as the Mature Marketing Association, Advantages of Age, and Greatest Hits Radio amongst others.
After guests enjoyed breakfast and became acquainted, they enjoyed an insightful discussion chaired by Nick Jaspan, Prolific North’s Publisher.
Some of the key topics covered were the segmentation of age groups, how to engage properly with different age groups, and why agencies typically miss out on such a lucrative market. To find out what the attendees said, you can read the write-up here.
In the run-up to the event, we also carried out an online survey to gather industry opinions on how older audiences are marketed towards. You can read the findings of that survey here.
Watch the highlights video below, courtesy of Accord Marketing, to see what the roundtable was all about.
