The rise of the influencers

With consumers spending so much time on social media, certain people have themselves become a sort of brand, a figurehead with a following: an ‘influencer’.

For this Prolific+ series, we consider the new rules surrounding this very modern way of reaching an audience, focus on some of the North's leading influencers on Instagram, and talk to the pair behind Manchester's first influencer marketing agency.

Where’s the best place to advertise your products? It’s very often where all your customers are spending their time, and that could well be on Instagram.

The changing rules of influencer marketing

Right now, people across the internet are making money from influencing, and brands are making even more money through them.

Viv Yau and Mark Dandy founded their own agency Bee Influence in 2018, boasting a huge range of experience in agency work between them.