Latest Prolific+ Content

With consumers spending so much time on social media, certain people have themselves become a sort of brand, a figurehead with a following: an ‘influencer’.

For this Prolific+ series, we consider the new rules surrounding this very modern way of reaching an audience, focus on some of the North's leading influencers on Instagram, and talk to the pair behind Manchester's first influencer marketing agency.

The North's media and creative sector is undeniably enjoying a boom. Whether it's the thriving digital and e-commerce sector, with the likes of The Hut Group, Sky Betting and Gaming and Boohoo, or the increased presence of the BBC at MediaCityUK and Channel 4 in Leeds, the North is an increasingly atractive place to be for those pursuing a creative career.