Points North

Starting this week, we're changing the format of Points North to give a senior media figure a platform to air their views on an issue affecting their industry.

To kick us off it's Mike Blackburn, Managing Director of digital agency I-COM, who casts a sceptical eye over the latest trend in digital: programmatic marketing.

Each Friday in Points North, one of the North’s leading media personalities will be giving us their take on the news covered by Prolific North over the last seven days.

This week it's the turn of Emily Shelley, Managing Director of Sticky Content.

Each Friday in Points North, one of the North’s leading media personalities will be giving us their take on the news covered by Prolific North over the last seven days.

This week it's the turn of David Hill, Managing Director of Acrobat Television.

Each Friday in Points North, one of the North’s leading media personalities will be giving us their take on the news covered by Prolific North over the last seven days.

This week it's the turn of Patrick Tooher, Director at Citypress.

Each Friday in Points North, one of the North’s leading media personalities will be giving us their take on the news covered by Prolific North over the last seven days.

This week it's the turn of Rose Marley, COO of The Sharp Project and The Space Project.

Each Friday in Points North, one of the North’s leading media personalities will be giving us their take on the news covered by Prolific North over the last seven days.

This week it's the turn of John Morgan, Chief Executive of Brass Agency in Leeds.

Each Friday in Points North, one of the North’s leading media personalities will be giving us their take on the news covered by Prolific North over the last seven days.

This week it's the turn of Mike Hepburn, who was recently appointed as Content Marketing Director at Jaywing.

Each Friday in Points North, one of the North’s leading media personalities will be giving us their take on the news covered by Prolific North over the last seven days.

This week it's the turn of Ben Hatton, MD of Rippleffect and MD of digital marketing services at Trinity Mirror.

Each Friday in Points North, one of the North’s leading media personalities will be giving us their take on the news covered by Prolific North over the last seven days.

This week it's the turn of Andy Spinoza, MD of SKV Communications.

Each Friday in Points North, one of the North’s leading media personalities will be giving us their take on the news covered by Prolific North over the last seven days.

This week it's the turn of Catherine Shuttleworth, CEO and founder of Savvy Marketing

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