Points North

This week's Points North is from Tony Murray, former editor of Adline and The Marketeer and currently research editor for the Hong Kong Trade Development Council.

He places the North's longing for devolution in an international perspective - and argues we'd be much better off cosying up to Brand London.

This week's Points North comes from Rob Shaw, CEO of Leeds digital agency Epiphany.

After Google's decision to add ‘buy buttons’ to shopping ads on mobile, he considers what this means for mobile commerce - and the future of the search giant.

Each Friday, Points North gives a senior media figure a platform to air their views on a topical or relevant issue.

This week it's Alastair Machray, editor of the Liverpool Echo, who gives the inside account of the paper's unprecedented decision to go with a completely blank front page on Monday.

Each Friday, Points North gives a senior media figure a platform to air their views on a topical or relevant issue.

This week it's Simon Howship, managing director of Huddersfield-based Common Agency, who argues that we're on the cusp of a second wave of mobile app development.

Each Friday, Points North gives a senior media figure a platform to air their views on a topical or relevant issue.

This week it's Michelle Edgar-Parsons, MD of The Individual Agency. She makes a passionate case for the benefits of the apprentice system over the traditional route into marketing.

This week's Points North is from Louis Georgiou, co-founder of Code Computerlove. He recalls a "near disaster" that cost his agency a year's profit - and how it forced it to rethink the way it operated.

Each Friday, Points North gives a senior media figure a platform to air their views on a topical or relevant issue.

This week it's Mark Simester, Marketing Director at Warburtons. He argues that social advertising should be an increasingly important part of a brand's strategy.

Each Friday, Points North gives a senior media figure a platform to air their views on a topical or relevant issue.

This week it's Simon Alexander, Strategy Director at My Clever Agency. He argues that social advertising should be an increasingly important part of a brand's strategy.

This week's Points North is from Dr Chris Burgess, curator of the People’s History Museum and current exhibition, Election! Britain Votes. He considers the role that design has to play in democracy, public engagement and turnout.

This week's Points North is from Guy Levine, CEO and founder of Return on Digital. He argues that it's time for Leadership 2.0 - focused on providing real inspiration, not free cans of pop.

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